Alaina Leary is a Boston-based “Swiss army knife” of publishing and media skills. She has worked in multiple aspects of the industry in her career, with specialties in editorial, social media, publicity, and marketing, and has a graduate-level education in publishing and media.
Her goal as a publishing professional is to amplify marginalized voices across all aspects of the industry, from the work published and created to the staff members hired. She was awarded a 2017 Bookbuilders of Boston scholarship for her commitment to this work, and has been a panelist and organizer of several events surrounding this topic, including Emerson College’s 2017 Teach-In and Bookbuilders of Boston’s panel “How Can We Make Publishing More Inclusive?”
She’s primarily an editor, social media manager, and publicist. She is currently a social media editor and internship grants program associate for We Need Diverse Books. She has worked for organizations like Spoon University, Defiant Public Relations, Everyday Feminism, Bust, Her Campus, Charlesbridge Publishing, Rise Marketing, Bustle, Happful Publishing, Beetle Press, Dance Studio Life, The Deaf Poets Society, Luna Luna Magazine, and Germ Magazine. She is also an authenticity reader, and you can contact her to have work up to full-length book manuscripts read.
Her work has been consistently featured in Top 10 best national lists, and HelloGiggles named her essay as one of their staff favorites. Her social media and content campaigns have had up to 20,000 readers and 5,000 social shares within hours. Her essay “My Dad Taught Me How to Shave My Legs” was featured on Cosmopolitan’s Snapchat in July 2016. As an editor, she has managed up to 100 authors of both books and shorter works concurrently.
Her work has been published in New York Times, Washington Post, Cosmopolitan, Teen Vogue, Boston Globe Magazine, The Week, Seventeen, Marie Claire, Vice, Chicago Tribune, The Rumpus, Narratively, Allure, Racked, Bustle, The Establishment, Everyday Feminism, HelloGiggles, Bust, Redbook, Good Housekeeping, Woman’s Day, Brooklyn Magazine, Ravishly, YourTango, Culture: the word on cheese, Rooted in Rights, and more.
She represented We Need Diverse Books at BookCon 2017 and 2016, live-tweeting the nonprofit’s panels and participating in its diversity meet ups. She also helped judged We Need Diverse Books’ 2017 Middle Grade Short Story Contest and Bookseller of the Year award. As a publicist, she has secured coverage for books and magazines in BuzzFeed, Bust Magazine, Rolling Stone, Vice, Publishers Weekly, Kirkus Reviews, The Boston Globe, AARP Magazine, The Millions, The Rumpus, The Washington Times, Paste Magazine and more.
Alaina has a BA in professional writing from Westfield State University, where she was honored as a 2016 notable alumni, a Celeste and John Loughman fellow, and a Commonwealth honors scholar, and an MA in publishing from Emerson College, where she was recognized as a Dean’s fellow and Bookbuilders of Boston fellow.
She lives with her girlfriend and their book-loving cats, Blue and Gansey. She’s a creative and activism-fueled combination of an ENFP, a Pisces, and a Gryffindor.